Drawing inspiration from iconic bit makers such as Ray Maheu, John Barker, and the legendary Jay Shuttleworth, I embarked on the journey of establishing Philip Alexander.
Our mission is to reintroduce craftsmanship to the bit market, providing dedicated equestrians with the opportunity to discover or even collaborate in designing the ideal bit for their cherished horses. We strive to optimize both comfort and efficiency, recognizing the significance of this vital element in horsemanship and equine sport gear.
"Custom horse bits are becoming less common and harder to find as the market is saturated by cheap manufactured bits which you can find on almost any shelf. Not only are manufactured bits uncomfortable and confusing for the horse, but they’re also completely devoid of the attention to detail and artisanal craftsmanship that makes our beloved sport unique."
- Ana, Founder and Creative Director
Phillip Alexander, a pioneering equestrian brand renowned for its exquisite hand-crafted horse bits and exceptional accessories. Our passion lies in revolutionizing the bit making market by infusing it with innovation, all while upholding the timeless artistry and expertise of custom bit craftsmanship.
Throughout our journey, we have curated a collection of bits that bring an extra touch of uniqueness to the market, including reimagined classics that have ceased production.At Phillip Alexander, our utmost priority is the well-being and comfort of the equine companions we serve. As avid equestrians our- selves, we understand the significance of optimal performance. We recognize that mass-produced bits often overlook the intricate details that can make a significant difference on the field. Therefore, we wholeheartedly commit to preserving the tradition of custom bit creation, while crafting functional and humane products designed to enhance the comfort and experience of both horse and rider.
